The role of Advertising in Financial Joy
Someone recently asked what the role of advertising was in Financial Joy and this is my response. The flow of money in our life comes and goes. There is often ease and occasional imbalance in our lives. Advertising is one of those wildly powerful but perhaps under utilized tactics. It’s when you pay for visibility…
Design and Develop your 2017
The New Year is almost upon us! Have you completed your business success plan for 2017? You probably know it’s critical to create your yearly business plan… but that can be so boring! It’s also important to develop your dream… but how do you take action on a dream? In this workshop, we’ll help you…
[Video] Favorite Business Development Tools
First off, know that tools move fast in this digital age. Favorite Business Development tools may come and go on a quarterly or annual basis. Recently someone told me the Discovery Deck was an incredible business development tool and that was a new phrase to me. It fascinated me. I’ve been doing some research on…
The Social Audience Matrix – Where do you fall?
After 7 years of growing audiences for clients, I developed a matrix to help people understand where they are and where they want to go. Your audience matters! This is not a respect matrix, a profit matrix, or a leadership matrix. It simply highlights the size of the brands audience. The Rows represent your level…
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